DATA: Young Consumers Switch Media 27 Times An Hour
A recent study found that consumers in their 20s (“digital natives”) switch media venues about 27 times per nonworking hour—the equivalent of more than 13 times during a standard half-hour TV show.
via http://adage.com/article/news/study-young-consumers-switch-media-27-times-hour/234008/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage
